Lacta Finds a Sweet Spot
Written by: Julie Burdan. Special thanks to Eleni Idaris and Sarah Kelleher for introducing this case study in class. The leading milk chocolate company in Greece, Lacta found its sweet spot when it...
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Ad of the Week – Driving with Ease
Written by: Shawn Simmons Freedom. Ease. Security. All attributes that I value. In their current campaign, the Royal Automobile Club of England has proclaimed to be “The Driving People.” In this...
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